A new social landscape affected the global economy, and services that dealt directly with the public were among the hardest hit. To survive, the aesthetics segment had to reinvent itself and break down barriers, permanently changing the next steps for the sector.

THE CHALLENGE OF HOME SERVICE IN AESTHETICS

It is no secret that for those who work in the beauty segment, constantly staying up to date is essential for the survival of the business. You need to reinvent yourself, always attentive to the needs and trends of a public that sometimes seeks extreme treatments and sometimes follows the flow of non-invasive proposals that value each person's individual beauty. Whatever the scenario, the sector became even more turbulent with the emergence of the coronavirus in 2019.
 
The first challenge that had to be faced was precisely how to serve the public. Social distancing was the main measure applied throughout the pandemic, and all aesthetic treatments involve contact between the aesthetician and the client. 
 
In this scenario, the protection and hygiene items used by these professionals were updated. Masks became increasingly common, as did gloves, lab coats and other items that helped avoid contact. Even so, this measure did not solve every problem, because establishments were not allowed to open and see clients, and the public was not leaving home. So how could businesses stay active?

THE SOLUTION

In this context full of uncertainty and constant updates, business creativity emerged to keep the economy turning and work going. In this way, a new model of mobile, at-home service took shape and became the main solution for many professionals to stay active.
 
Now it was no longer the client who went to the aesthetic clinic, but the aesthetician who went to the client. By creating a logistics system for transporting equipment, many began to serve consumers at home, ensuring privacy, comfort and safety during the pandemic. 
 
This measure was widely accepted by the public because, besides meeting pandemic safety requirements, it also offered more exclusivity in the service, which was very attractive to those who prefer personalized approaches. In this way, aestheticians from many different specialties began to bet on this customized service format.
 
 

HOME SERVICE IN AESTHETICS: UNDERSTAND THE FUTURE OF THE MARKET

Even after social distancing measures were eased, home service in aesthetics endured and began to soar for professionals who saw it as an opportunity to stand out from the competition. What was a necessity became a competitive advantage, and the aesthetics sector was not left out of the trend toward digitalization of businesses.
 
Several apps and other digital alternatives emerged to enable and streamline contact between clients and aesthetics professionals, creating a new “beauty delivery” market. All this convenience attracted consumers, who with just a few clicks can secure an appointment and receive personalized service at home.
In addition to benefiting business owners in the aesthetic field, this new business model was very beneficial to the general public, who gradually discovered that keeping up a self-care routine is very effective for overcoming the negative symptoms of social isolation. We can say that, with a single action, an excellent result was achieved in getting around the crisis. Business owners avoided bankruptcy and the public avoided the depressive symptoms intensified by long periods at home.
 
A new scenario for the aesthetics market is developing every day. The boldest professionals, who are not afraid to bet on innovation, are being rewarded for their initiative. Keep an eye on all the new trends emerging; Tonederm continues to seek new technologies  and solutions that help aestheticians from all segments keep growing in this new era of entrepreneurship. 
Visit our website and count on a partner with more than 50 years of experience in the market.