At Instituto Como, the pursuit of operational efficiency without giving up humanized care found a strategic ally in Tonederm’s Níoo Station. 

The station’s modular technology made it possible to bring aesthetic and therapeutic procedures together in a single space, shortening appointment times and expanding the range of services. 

As a result, the institute improved its financial results by attracting patients who value non-invasive, personalized treatments. 

Find out how the partnership between Instituto Como and Tonederm can be a benchmark for your business and for the entire wellness market.

 

Instituto Como: A Closer Look at the Clinic and Spa

Located in Caxias do Sul (RS), Instituto Como is a space dedicated to physical and emotional balance. 

Under the management and leadership of Rita d’Haese – a professional with more than two decades of experience in physical therapy – the space was inspired by Lake Como (in Italy) and offers personalized treatments.

The institute combines technology and holistic care, with a multidisciplinary team to bring beauty, health and well-being into harmony. Rita points out: 
 

“The institute was born from a desire to provide well-being. What we see today is that, in both aesthetics and wellness, everything is very restricted. So, really, we wanted a concept of offering everything in the same space.” 

Rita and her team prioritize individualized care, combining technical knowledge and technology with a humanized approach.

 

What Treatments Does Instituto Como Offer?

Instituto Como stands out for combining cutting-edge aesthetic technology with integrative therapies, understanding that the pursuit of self-esteem goes beyond the surface. About the treatments offered, she explains:
 

“We are able to combine aesthetic and physical therapies. We also offer therapies for the soul, such as deep relaxation, psychological treatment and cellular regeneration.”

This way, at Instituto Como, clients find a unique balance: "invisible" therapies that work on self-knowledge and inner well-being, combined with technological resources that revitalize the face and body. 

What matters is making patients feel good at the institute and with themselves, through non-invasive procedures: “Patients need to feel welcome, as if they were at home. They can’t feel exposed,” Rita explains.

That is where Tonederm became part of this success story. 

 

Tonederm and Instituto Como: A Partnership That Worked

Equipping Instituto Como with Tonederm was a strategic decision: the manager already knew the quality of radiofrequency equipment (a field in which the brand is a pioneer) from her experience in orthopedic physical therapy. 

So she chose cutting-edge, durable, Brazilian-made technology – the factory is in Caxias do Sul, ensuring responsive technical support and valuing local production:
 

"I have known Tonederm since my experience in orthopedic physical therapy, where I worked with radiofrequency. As a pioneer in this technology, the brand has always shown seriousness and quality. When I learned the factory was located in Caxias do Sul, I got in touch right away, because I value national production and the reliable technical support that has never let me down.”

Beyond technical excellence, the partnership reinforces the institute’s commitment to regional development, combining innovation and support for the community.

 

What Return on Investment (ROI) Does the Níoo Station Deliver?

The Níoo Station improves the management of aesthetic and wellness clinics by offering versatility, fast results and operational efficiency, factors that drive ROI. 

Looking at the Instituto Como case, see how the aesthetic treatment station can boost financial results.

 

Treatment Diversification in a Single Space

The modularity of the Níoo Station makes it possible to combine multiple simultaneous procedures. This expands the range of services without requiring additional equipment, attracting clients who look for integrated, more personalized solutions.

The great advantage of this, as Rita explains, is that “patients finish one treatment and move right into another.” This creates financial predictability and recurring revenue, driving ROI.

Space Optimization and Elimination of Idle Rooms

Rita explains that “each room in the institute is a module of the station”. In other words, the station’s modules are adaptable, preventing idle rooms or underused equipment. 

This way, the clinic maximizes its operational potential, which increases its capacity to see patients.

 

Shorter Wait Times and Faster Procedures

“Patients demand results without waiting,” Rita explains. With the Níoo Station, it is possible to perform complementary therapies in parallel, reducing the number of sessions required. 

This advantage attracts clients with busy routines and raises the occupancy rate of the appointment book, improving ROI as a consequence.

 

Mobility and Technology Upgrades at No Extra Cost

The portability of the modules eliminates the need for fixed equipment and tools that quickly become obsolete. 

The clinic adapts to market trends without investing in new machines, ensuring technology that is always up to date and in tune with the wishes and needs of its clients.

 

Improved Client Experience With Fast Results

The combination of non-invasive therapies delivers visible, immediate results, increasing satisfaction and loyalty. 

Rita says patients share a common question – "Is it possible to have several treatments at the same time in the same place? Yes, it is.” As a result, the clinic gained a competitive edge that generates spontaneous referrals.

 

Safe Procedures and Intuitive Use

The Níoo Station prioritizes safety and precision by monitoring treatment parameters in real time. 

If anything exceeds safe limits, the system issues immediate alerts, stopping the procedure until adjustments are made. Rita explains:
 

“We are dealing with the patient’s body. There is no room for error. The station has sensitivity, that subtlety. If any parameter is wrong, it warns you right away. That is very important in day-to-day practice; it gives the professional confidence.”

This technology not only prevents errors but also builds trust: professionals work with scientific backing, and patients notice the care. They are certain they are in good hands.

 

Attracting Clients With Painless, Revitalizing, Non-Invasive Methods

Minimally invasive procedures are safe, painless and quick to recover from, in line with the contemporary demand for aesthetic and physical treatments without risk. Rita says: 
 

“In Electrofitness, which is part of the Níoo Station, I found a solution for patients with limitations such as fibromyalgia, paralysis or muscle injuries. The possibility of short sessions (20-30 minutes), with no joint overload and with specific muscle isolation – as in cases of calf injury – allowed even people with busy routines or restrictive conditions to exercise safely.” 

Offering this, through an investment in the Níoo Station, broadens the target audience, including those who avoid more aggressive methods, older adults and athletes.

 

Tonederm – First Brazilian Company to Introduce Radiofrequency in the Country

With more than 55 years in the beauty and wellness market, Tonederm is the first Brazilian company to introduce radiofrequency in the country, modernizing the aesthetics market and regenerative medicine. 

For professionals like Rita, from Instituto Como, who prioritize trust and precision, we offer the Níoo Station so they can carry out sophisticated treatments, such as protocols for rejuvenation, toning and even muscle rehabilitation. 

Our history proves that, by delivering solutions that combine scientific rigor with people’s needs, we help transform lives, showing that innovation can inspire a safer, more humane market.

Discover myths and facts about fractional radiofrequency treatments, along with other tips about the world of regenerative medicine and aesthetics, on our blog.