The latest survey by the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry (ABIHPEC), which analyzed data from 2014 to 2019, points to an increase of nearly 570% in this field. The number of certified professionals has also grown dramatically. According to the research, the number of aestheticians rose from 72,000 to about 480,000 over the same period.
If the aesthetics market is in the spotlight and is expected to keep evolving, it is because there are consumers sustaining that growth. More than absorbing patient demand, the main challenge for professionals is to become a reference in an increasingly competitive field.

But what makes the profession so attractive?

Among the reasons strengthening this growth outlook in aesthetics are the ease of working anywhere, the possibility of setting your own appointment hours, and having access to technological advances at all times.
Contrary to what many people imagine, this market is not limited to beauty procedures that satisfy vanity. There is a huge range of technologies to address health and wellness concerns. 
With such a diversity of equipment and techniques, the fields of practice are multiplying as well. Naturally, beauty-focused aesthetics is the most popular and the one that attracts the most professionals, since it offers greater profit in a short amount of time.
Next come the aestheticians who focus on wellness. Here, professionals also work with procedures for appearance, but these are treatments that go beyond the physical. They use techniques that improve self-esteem and give patients a better quality of life.
Last but not least, there is aesthetics focused on health treatments, with protocols that address muscle regeneration, wound healing, localized fat loss, and more. 

Discover the most sought-after treatments in aesthetics
Beauty 

• Expression lines
• Stretch marks
• Cellulite
• Facial harmonization
• Peeling
• Microneedling

Wellness 

• Body-contouring massage
• Lymphatic drainage
• Exfoliation
• Skin nourishment

Health 

• Localized fat reduction
• Cell oxygenation
• Tissue circulation
• Wound healing
• Muscle rehabilitation
• Phototherapy
• Electrostimulation

With competition in the spotlight, you need to invest in innovative tools for your career to grow. Along the way, the search for specialization courses must be constant. 
For professionals who want to position themselves in the market and offer ever higher-quality services, some fields are trends for the coming years. Examples are aesthetic treatments for men and painless, noninvasive procedures. 

Given this scenario, what kind of aesthetics professional do you want to be in the future?
Check out tips to stand out in this highly competitive market, attract more patients and, as a result, increase your revenue.

• The first step is to build your reputation on solid foundations, keeping your work approach consistent in order to gain lasting business benefits. In other words, plan for the long term and don't adopt a new sales technique with every new client.
• You also need to know your audience. While you align your patient acquisition strategies, also find out where your clients are, what they are looking for and what they need. 
• Next, set realistic goals and create a routine to review them regularly. By doing so, you know exactly where you want to go and gather the elements to add value to your service.
• Lastly, work with partners who care about the products they offer. Qualified suppliers who are a reference in the market give your career a boost.

And this is where Tonederm comes in: a company that invests in research and in developing the most innovative technologies on the market, such as the revolutionary Níoo Station. 
With Níoo, Tonederm's newest launch, you offer faster sessions by using high-performance technologies to boost results.
CLICK HERE to learn about Níoo in detail
It helps you increase revenue, deliver higher-quality care and also cut costs. It means faster appointments and endless treatment possibilities. 
Contact our consultants right now and take a leap forward in your career.